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Student scoops prestigious award for fresh new design


A University of Wolverhampton student has won an award for producing a fresh new design for a leading company that markets some of the UK’s best-known branded fruit and vegetables.

Emily Smith, who recently graduated from the University of Wolverhampton School of Art with a First Class degree in Visual Communication (Graphic Design & Illustration), bagged the £1,000 prize at this year’s New Designers Awards which usually takes place in London but this year was held virtually due to the Covid-19 pandemic.


New Designers showcases new talent entering the creative industries and provides graduates with a platform to connect with design educators, professionals and consumers for creative exchange and collaboration.

Emily, 21 from Dudley, was congratulated for the new brand she designed for Coregeo Ltd, the UK’s leading specialist in intellectual property (IP), brand management and trade and consumer marketing services for the fresh produce industry.

The concept, called ‘It’s Melon’, won the Coregeo Fresh Produce Award.

The prize money will support the development of Emily’s graphic design career and she has also been offered the opportunity to be on the Coregeo® agency and graphic design roster for 2021, with further design opportunities for the existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, or new brands in the development pipeline.

Emily said: “My design, It’s Melon’ aimed to be fun and exciting. Using hand-rendered type for the word ‘on’ creates a new way of reading the brand, giving a sense of readiness, showing that the products are fresh and ready to eat. The characters and smile icon gives a joyful feel to the brand.

“I really enjoyed working on this new brand for a company which is internationally recognised in its field.  The experience of working on live projects during my course at the University helped to equip me with the right skills needed to create a visual concept that would appeal to a company of this stature.

“The opportunities offered to me whilst studying, as well as the support from my tutors, have really helped me to get a foot on ladder towards achieving my ambition to be a graphic designer and I’m really happy to have won this award.”

The judges said: “Emily’s work showed a level of creativity, diligence, fun and strategic insight that elevated her presentation from others. The evolution of her branded designs across different mediums wowed us.”

Marc Austin, Course Leader in Graphic Design and Senior Lecturer in Visual Communication in the Wolverhampton School of Art, said: “We’re delighted that Emily has successfully scooped an award at this year’s prestigious New Designers exhibition, and especially one with such a high profile company.

“Our aim in the School of Art is to equip degree students with real-world skills and experience. Throughout the academic year we work with lots of external partners and agencies to ensure that students experience live project briefs to help prepare them for the world of work and to lay the foundations for their career.

“I’m sure Emily’s career ambitions will benefit greatly from this superb achievement and I’m sure it will be put her on course for a very successful future.”

Anyone interested in studying in the Wolverhampton School of Art can apply for courses starting in September and October or register for our virtual Open Event on Saturday 10th October 2020.

For more information contact the Corporate Communications Team 01902 322736/518647 or out of office hours on 07973 335112 or email:



For more information please contact the Corporate Communications Team.

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