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Website project grabs HEIST Bronze Award

20/11/2020

The University of Wolverhampton has grabbed a Bronze medal in this year's Best Website category of the HEIST Awards 2020.

The HEIST Awards is the UK's foremost celebration of 'excellence and innovation in education marketing', and has been running for 30 years.

The new website was recognisd for its "student-centric approach to the redevelopment of the website, receiving the award for creating a website that gives a strong first impresion."

Dave Allen, Digital and Creative Services Manager in the University's External Engagement team, said: “We are delighted that all the brilliant work that has gone into improving, redeveloping and redesigning the University website over the last few years has been recognised with this award.

"As well as our fantastic web team, huge thanks must go to Granite Digital, who redesigned the website to great acclaim last year, our staff website editor community and our ‘critical friend’ consultants ClickingMad, who recommended many of the changes.

"The award is the culmination of a huge collective effort by staff across the University over several years to create a world class website, with an excellent user experience that successfully drives lead generation.”

 

The website project is ongoing with the next phase seeing a major overhaul and upgrade of the search engine. The six month project, due to come to fruition in the coming weeks, used user feedback to invest in the Funnelback for Higher Education Product, featuring more reliable search results, a 'concierge' search-as-you-type feature which is similar to Google Instant - social media results and results split by categories.

Dave said: "The new feature will provide a flexible, pre-assembled search expeience tailored specifically to Higher Education.  We will continue to invest and build on the improvements already made to the existing website taking user experience and feedback into consideration."

 

For more information please contact the Corporate Communications Team.

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